Integrating loyalty and reward data with your everyday communications running through your email service provider (ESP) can add a level of personalization that will help strengthen the connection between your customers and your brand. This article provides some examples of how to effectively tailor those emails for maximum effect.

✅ This feature is only available on a Smile paid plan.

What rewards information can be used with Smile ESP integrations

How to send emails to customers based on their rewards information

How to use properties to personalize emails

Examples of what customized rewards emails can look like

📋 Note: For the purpose of this article, we will be using Mailchimp as an example email service provider (ESP). You may be using one of the other Smile App integrations but the same principles will apply.

Each of our email service provider Smile Apps allow you to build custom email campaigns based on data pulled directly from your rewards program.

This data includes a customer's:

Smile ESPs make it easy for you to send customized messages to the different customer segments you’ve already set up with your email service provider.

To do this, log into your ESP. Create a new email campaign and open up the To field.

You can then customize which customer segment you’d like to send your email to. In the example above, only customers who have over 500 points will be sent this email.

Ideas for using customer reward segmentation:

You can go further than simply segmenting your messages by personalizing emails with your rewards data. You can do this by using reward properties.

With properties, you can add the following information to any email campaign:

Each ESP has its own nomenclature for their properties:

📋 Note: You will need to manually type in the name of each property to add it to your subject line.

📝 Smile Pro Tip: Personalizing your email's subject line, as shown in the example above, increases the chances that a customer will open it.

You can also use these properties in a similar way in the body of your email. Unlike in the subject line, your ESP will automatically format the properties for you, all you need to do is select the property from a dropdown menu in the email's text editor (as shown in the image below).

When you actually send out the email, the finished copy will automatically populate each property with each customer’s individual information.

There are countless examples of using your loyalty and rewards data to personalize your communications. Here are just a few from some of our merchants.

In the editor:

As viewed by your customers:

In the editor:

As viewed by your customers:

What's next?

Improve program performance with email marketing

​Learn more

Email marketing campaign guide

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