✅ This feature is only available on our Basic plan or above.
Here's what we're covering:
- What metrics are in the Points analytics dashboard
- How each metric is calculated and what they mean
What is the Points analytics dashboard?
The Points analytics dashboard tells you everything you need to know about the health of your points rewards program. With these insights, you will be able to make effective changes and iterations to your program.
What it is: shows the dollar value of all orders made with coupon codes that were purchased with points.
Note: this is a very conservative estimate of the value generated because we are only including orders placed used a reward code. Orders using a gift card reward will not be counted in this metric.
Why it matters: this metric will give you a conservative estimate of the dollar value generated by your points program.
What it is: shows the total number of points earned since you first started your program.
Why it matters: Points earned provides insight into how actively your members perform actions that earn them points.
What is it: shows the total number of points spent divided by the total number of points earned over the life of your program. Total points spent are points spent on rewards such as a discount code or free product.
Note: manual points adjustments are excluded from these totals.
What it means: your redemption rate is important because it tells you how invested your customers are in your program. The higher the rate, the more value your members are seeing, increasing their desire to continue participating.
Points volume over time
What it means: shows the total number of points transactions that have occurred in a given time period. These transactions are broken down into four types:
- Points earned
- Points spent
- Points expired
- Points adjusted
Points adjustments will show up on the graph as a net value. This means that if you give out 5,000 points and take away 3,000 points, this will show up as a positive 2,000 points on your graph.
You can choose to view these results for the past 30 days, 60 days, or 90 days.
What it means: this graph is a great way to determine how recent marketing efforts are performing. Whether it's a bonus points event, email marketing campaign, or new rewards announcements, this chart is your go-to for measuring the effects on points activity.