✅ This feature is only available on our Basic plan or above. 


Here's what we're covering:

  • What metrics are in the referrals dashboard
  • How each metric is calculated and what they mean

What is the Referrals dashboard?

The Referral analytics dashboard gives you a quick look at some of your most important referral metrics. 

Here you can see: 

  • How much revenue your rewards program is generating for you
  • How much referral traffic is coming through
  • How much you are saving on ad spend

All-time totals

This section shows you totals for the entire life of your program. Each value is a total from the time you installed to today.


Value generated

What it is: the all-time dollar value of all purchases that were made with a Smile referral link, the ongoing purchases of customers whose first purchase was through a Smile referral link, and the ad spend saved to acquire those site visitors.

Note: Orders using a gift card reward will not be counted in this metric.

Why it matters: this metric shows you the value provided to your business from referrals as a dollar figure. 


Referral traffic

What it is: the all-time total number of visits to your site from your program's referral links.

Why it matters: this is traffic you have brought to your site without having to pay for it through traditional advertising channels.


Referral purchases

What it is: shows the all-time total number of orders made by customers who were referred through Smile. This includes repeat orders from those who came through a referral link.

Why it matters: this is the number of orders you have been able to generate as a direct result of your referral program.

Metric cards

These cards show you a summary of how different areas of your referral program have performed based on the filter period you have set.


Revenue from referred customers

What is it: shows the total order value (in dollars) from referred customers. This includes all purchases from customers whose initial purchase was through a Smile referral.

You can choose to view these results for the past 30 days, 60 days, or 90 days.

Why it matters: this chart is a great way to determine the effects of recent referral marketing efforts. Are referred customers making purchases and sticking around?


Referral traffic

What it is: shows the traffic from referral URL clicks over time, and the value generated on a cost-per-click basis. Each time someone lands on your site from a Smile referral link, it is counted in this number. The amount of visits is then multiplied by how much that customer would have cost you to acquire through traditional advertising methods. 

You can customize the value to measure against in your Account Settings.

Why it matters: this is the top of the funnel for your referral conversions. The amount of traffic is an indication of how compelling your referral messaging is, as well as how motivated your members are to share their unique referral link.


Referrals completed

What it is: shows the number of orders that were placed by customers that have been referred to your store with Smile referral links. 

Why it matters: this is extremely informative when paired with the Referral traffic chart. If your traffic is super high but your number of completed referrals is not, then you should consider tweaking your Receiver reward. 

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