✅ This feature is only available on our Professional plan or above. 


Here's what we're covering:

• What points expiry means
• How to set up points expiry
• Points expiry email notifications

Points expiry is a feature that resets a customer’s points balance to zero after a certain period of inactivity.  Customer points will expire each day on a rolling basis if they have not earned or spent points in the time period you've selected.

This is a fantastic way to boost your redemption rate because it encourages customers to re-engage with your program and spend their points.

You can enable the points expiry feature on the Settings page of your Points program.

Click the Enable button in the Points expiry section to turn the feature on.


Customization options.

In order to make your program's points expiry as effective as possible, you have the opportunity to customize the following elements:

Expiration period

You have the choice of setting an expiration that is either 6 months, 1 year, or 2 years after the date you activate your points expiry.  

📝   Pro Tip:

A rolling expiration date ensures no customer is ever demotivated to engage in your program because of the timing of their signup.

Reactivation email

Reactivation emails are your customers' first reminder that their points will be expiring soon.  You can choose how many days prior to points expiration your members will receive a notification.  These notifications will automatically be sent at the appropriate time.

📝   Pro Tip:

Send reactivation emails between 7 and 30 days before expiration to remind customers to revisit your store.

Last Chance email

Last chance emails give your members a final reminder that the points they've earned are about to expire.  You can choose how many days prior to points expiration your members will receive a notification.  These notifications will automatically be sent at the appropriate time.

📝   Pro Tip:

Remind your customers between 3 and 7 days ahead of time to cash in their points.  This gives them ample opportunity to complete a purchase and redeem their points.

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