Bonus points event

Here's what we're covering: 

  • What is a bonus points event?
  • How to configure your promotion in Smile
  • How to market your promotion to your program members

Running a bonus points campaign is a great points earning promotion that helps boost customer engagement by increasing your variable "Make a purchase" earning rule for a limited time. 

A double points event grows and engages your important customer community! Programs like this incentivize new sign-ups, engage inactive members with bonus points and rewards, and reward your loyal brand advocates - all at once! 😄

Smile Setup (before promotional event) 

Step 1

Create a new earning rule for your promotional campaign: Navigate to Points > Earning > Add Earning Rule > "Make an Order" > Add Action

📝 Pro TipYou can use any of your ongoing earning rules as your bonus points event! "Sign-up bonus" is another popular option.

Step 2

Input the increased value you'd like to award for points (for example, if your current "Make an Order" rule is 2 points per dollar spent, increase this to 4 points per dollar spent for a "Double Points" promotion!) 

Step 3

Change the start state to DISABLED (very important) - this means your new rule will not yet be active. Click "Create" after you've changed your start state.

📝 Pro Tip You can re-name your bonus points event rule after you click "Create" by filling in the Name field and clicking Save!

Smile Setup (Start Event) 

Step 4

Click your current (active) Place an Order rule and click "Disable" 

Step 5

After you've disabled your current Place an Order rule, navigate back to your bonus point rule and click "Enable".

Smile Setup (End Event) 

Step 6

Click your bonus point rule and click "Disable" 

Step 7

After you've disabled your bonus points event rule, navigate back to your original "Place an Order" rule and click "Enable".

How to Market your Promotion

Step 1

Create an email or social media campaign and send this message to all program members. This communication should outline the following: 

  • Name of your promotion (ex. Double Points)
  • Timeline of the event (ex. Double Points THIS LONG WEEKEND: May 21 to May 24)
  • Include your spending rules (rewards) so your customers know what they can redeem their points for! (optional, but best practice)

Step 2

Create a second campaign to begin the bonus points event. This second email should outline: 

  • An announcement that the bonus point has begun 
  • A CTA to your store's homepage to begin shopping! 

Step 3

Create an email campaign and send this message to all non-members. This communication should outline:

  • The upcoming promotional details (ex. Double points this long weekend!) 
  • The promotion is available to all rewards program members
  • Include a CTA to sign-up with a store account (your store's native registration page) 

Looking for more information on bonus points promotions? Read our full blog post here!

Have any questions? Send an email to success@smile.io and we'd be happy to help you out! 😄

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