Different types of customers in Smile

Here's what we're covering:

  • The three types of customers you will see in Smile Admin
  • The three customer tabs in Smile.

    In the Customers section of Smile Admin you will see three different tabs. Each of these segments the types of customers in your program:

    • All Customers
    • Members
    • Candidates

    All Customers

    This list is the total number of all Members and Candidates in your program.


    These are the customers that are going to be able to interact with and use your program. They are defined as anyone who has a registered store on your account. 

    These customers can hold a points balance, refer friends, and redeem rewards. 


    These are customers who are not yet part of your program but have the potential to be. These are usually guest customers at your store who have not yet registered for an account.

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