Set up a successful points program in 3 steps
Step 1: Set up a variety of ways customers can earn points.
The best points programs make it easy for customers to engage by providing a variety of ways to earn rewards.
You can choose to reward customers for a variety of valuable actions, including:
- Setting up an account (also known as welcome points)
- Sharing their birthday with you (birthday points)
- Making a purchase
- Engaging with your store on social media
- And more!
📝 Pro Tip:
Choose earning actions that reflect who your customers are to increase the chances of them engaging on an ongoing basis.
The number of points customers earn for each of these actions and the number of times they can be rewarded for them is also extremely important.
Offering too little will result in customers becoming frustrated with your program, while offering too many points for less significant actions could result in a difficult to manage program for you. Finding a balance is key!
Use the following earning rules to keep your program valuable for both you and your customers:
Step 2: Diversify the ways customers can redeem points.
Customers love having choices, and offering a number of different ways to redeem points is the perfect way to satisfy that desire.
The following are all fantastic ways to diversify your rewards portfolio:
- Fixed discounts (dollars off)
- Percentage discounts
- Free product
- Free shipping
You can also offer experiential rewards that highlight what makes your brand special. Rewards like invitations to special events or the opportunity to vote on new products are great ways to remind your customers why they prefer your brand over your competitors.
📝 Pro Tip:
Like your earning actions, you should choose rewards based on what your customers are looking for. Offer them rewards catered to what they’re looking for in your brand.
When it comes to redeeming points, you also need to determine how many points each reward is worth. This ratio should be easy to understand and calculate in order to help customers see the value of your program.
Use the following discount Rewards to keep your program easy to understand:
To calculate extra spending rewards, we recommend using the equation 100 points = $1 of the reward value.
Step 3: Set up your program's display.
Your program’s customer Panel is the best way to polish up your points program.
📝 Pro Tip:
Use brand photography and logos to make your program immediately recognizable to your customers.
You can also change your program and currency names to reflect what makes your brand unique.