How to use Smile data with Smile email service providers (ESPs)

✅ This feature is only available on a Smile paid plan. 

Here's what we're covering:

  • What rewards information can be used with Smile ESPs
  • How to send emails to customers based on their rewards info
  • How to use properties to personalize emails
  • Examples of what customized rewards emails can look like

Note: For the purpose of this article, we will be using Mailchimp as an example email service provider (ESP).

Each of our email service provider Smile Apps allow you to build custom email campaigns based on data pulled directly from your rewards program.

This data includes a customer's:

  • Current points balance
  • Current tier name
  • Current tier ID
  • Referral URL
  • Customer State

How to send emails to customers based on their rewards info. 

Smile ESPs make it easy for you to send customized messages to the different customer segments you’ve already set up with your email service provider. 

To do this, log into your ESP. Create a new email campaign and open up the “To” field.

You can then customize which customer segment you’d like to send your email to.  In the example above, only customers who have over 500 points will be sent this email. 

Ideas for using customer reward segmentation:

  • Let customers know about new rewards by sending messages to only those with enough points to redeem it with the “Smile Points Balance” condition
  • Run a VIP sale and only invite members of your highest tier with the “Smile VIP Tier Name” condition
  • Encourage customers to refer their friends by reminding customers with a referral link about your program.  You can do this by adding the “Smile Referral URL” and “is not blank” conditions.

How to personalize customer’s emails with their rewards information.

You can go further than simply segmenting your messages by personalizing emails with your rewards data. You can do this by using reward properties.  

With properties, you can add the following information to any email campaign: 

  • Points balance
  • VIP tier
  • Referral URL

Each ESP has its own nomenclature for their properties:

  • Mailchimp: *|PROPERTY_NAME_HERE|*. 
  • Klaviyo: {{ person|lookup:'Property Name Here'|default:'' }}
  • Dotmailer: @PROPERTY_NAME_HERE@ 

One area you can add properties is in the subject line of the email. Above is an example of how you could use these properties in a subject line. 

Note:  you will need to manually type in the name of each property to add it to your subject line.

📝 Pro Tip: 

Personalizing your email's subject line increases the chances that a customer will open it.

You can also use these properties in a similar way in the body of your email. 

Unlike in the subject line, your ESP will automatically format the properties for you. All you need to do is select the property from a dropdown menu in the email's text editor (as in the image below).

When you actually send out the email, the finished copy will automatically populate each property with each customer’s individual information.

Examples of Rewards Emails.

VIP sale.



Entering a new VIP tier.



Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.