✅ This feature is only available on a Smile paid plan.
Here's what we’re covering:
- What a Nudge is
- How Nudges work
- How to enable or disable a Nudge
What are Nudges?
Nudges are powerful, on-site reminders that boost points spending and reward usage.
Since it’s easy for customers to forget about the benefits they’ve earned as a member of your rewards program, Nudges were designed to prompt ongoing engagement.
Each Nudge is made up of a Message and an Action.
A Message is an initial Nudge that reminds your customer they have program benefits they can apply to their purchase.
An Action is a secondary Nudge that presents them with a reward code they can use in their cart.
How Nudges work
There are two Nudges available in your Smile Admin:
- Points spending
- Reward usage
A points spending Nudge is shown to a logged in program member when they are on your cart page and have enough points to purchase a reward that could be applied to their purchase.
Example: You offer a free product reward and a $5 off coupon reward that both cost 500 points to purchase. If your program member has a balance of at least 500 points, they’ll be given the option to spend their points on one of these rewards.
If your member uses their points toward a reward and you have email notifications enabled, they'll also receive an email reminder that includes their reward code.
📝 Pro Tip:
If you’ve branded your points currency, your points spending Nudge will adopt your currency name to keep your program experience consistent.
A reward usage Nudge is shown to a logged in program member when they are on your cart page and they’ve earned a reward that could be applied to their purchase. If a program member has multiple rewards, they’ll be shown their most recent reward.
Example: If a program member recently crossed a VIP tier threshold and they earned a new reward when they entered that tier, they’ll be given the option to use that reward.
📝 Pro Tip:
Nudges will adopt your Smile UI color, theme, icons, shapes, and placement settings from your Display to offer a consistent experience for your program members.
How to enable or disable a Nudge
Nudges can be enabled or disabled in your Notifications section. You will need to enable a Nudge before it will appear on your site.
Select the Nudge you’d like to add and then click “ Enable”. The message and action that your customers will see are shown in the preview area on the right.
To disable a Nudge, select the Nudge you’d like to disable and click “ Disable”.
If you’ve enabled both Nudges, only the reward usage Nudge will be shown to members that would meet visibility criteria for both.
- You will need to have a cart page in order to use Nudges. If you use a cart slider, Nudges will not appear.
- Gift card rewards will not appear in a Nudge.
- Store credit rewards will not appear in a Nudge.
- You need to have fixed amount coupon codes to use Nudges, variable rewards will not appear in a Nudge.