Introducing Nudges

✅ This feature is only available on a Smile paid plan.

Here's what we’re covering: 

  • What a Nudge is
  • How Nudges work
  • How to enable or disable a Nudge

What are Nudges?

Nudges are powerful, on-site reminders that boost points spending and reward usage. 

Since it’s easy for customers to forget about the benefits they’ve earned as a member of your rewards program, Nudges were designed to prompt ongoing engagement.

Each Nudge is made up of a Message and an Action

A Message is an initial Nudge that reminds your customer they have program benefits they can apply to their purchase. 

An Action is a secondary Nudge that presents them with a reward code they can use in their cart.

How Nudges work 

There are two Nudges available in your Smile Admin:

  • Points spending 
  • Reward usage 

Points spending

A points spending Nudge is shown to a logged in program member when they are on your cart page and have enough points to purchase a reward that could be applied to their purchase. 

Example: You offer a free product reward and a $5 off coupon reward that both cost 500 points to purchase. If your program member has a balance of at least 500 points, they’ll be given the option to spend their points on one of these rewards. 

If your member uses their points toward a reward and you have email notifications enabled, they'll also receive an email reminder that includes their reward code.

📝   Pro Tip:

If you’ve branded your points currency, your points spending Nudge will adopt your currency name to keep your program experience consistent.

Reward usage 

A reward usage Nudge is shown to a logged in program member when they are on your cart page and they’ve earned a reward that could be applied to their purchase. If a program member has multiple rewards, they’ll be shown their most recent reward. 

Example: If a program member recently crossed a VIP tier threshold and they earned a new reward when they entered that tier, they’ll be given the option to use that reward.

📝   Pro Tip:

Nudges will adopt your Smile UI color, theme, icons, shapes, and placement settings from your Display to offer a consistent experience for your program members.

How to enable or disable a Nudge

Nudges can be enabled or disabled in your Notifications section. You will need to enable a Nudge before it will appear on your site. 

Select the Nudge you’d like to add and then click “ Enable”. The message and action that your customers will see are shown in the preview area on the right. 

To disable a Nudge, select the Nudge you’d like to disable and click “ Disable”. 

If you’ve enabled both Nudges, only the reward usage Nudge will be shown to members that would meet visibility criteria for both.

Note: 

  • You will need to have a cart page in order to use Nudges. If you use a cart slider, Nudges will not appear. 
  • Gift card rewards will not appear in a Nudge.
  • Store credit rewards will not appear in a Nudge.
  • You need to have fixed amount coupon codes to use Nudges, variable rewards will not appear in a Nudge.
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