Configuring my program

Introduction

Setting up your loyalty and rewards program is easy and we can walk you through a configuration that engages your customers and drives purchase behaviour!

Here's what we're covering:

We like things in 3's and getting your program going is no different! Following the configurelaunchpromote process will have you up and running in no time.

Configure - Launch - Promote

Points Program Configuration

Your points configuration is the foundation of your rewards program. Balancing incentives that matter to your customers and the financial needs of your business (things like average order value, margins, and purchase frequency) to drive the growth you want is critical to your overall success.

There are two things you need to configure to make your points program shine: Actions & Rewards.

Actions are how your customers earn points (e.g. making a purchase on-line or in store, sharing their experiences through social platforms like Facebook or Instagram, or celebrating their birthday). Rewards are what your customers redeem points for and traditionally take the form of dollar or percent off discounts, free product (on our paid plans, free shipping, etc.).

Suggested Configuration

Follow along in-app: Actions

Suggested configuration: provide a points value between 3 and 5 points per dollar spent which equals to 3% - 5% back to the member, in points value.

Points Earned (Variable)

Earning Action

$ Equivalent

3

Place an Order: Points per $1 spent

$0.03

Points Earned (Fixed)

Earning Action

$ Equivalent

250

 Sign up: Once

$2.50

500

 Celebrate a birthday: Yearly

$5.00

50

 Follow on Instagram: Once

$0.50

50

 Like on Facebook: Once

$0.50

Follow along in-app: Rewards

Suggested configuration: use the Reward type Amount Discount as multiples of 100 points = $1

Points Cost (Fixed)

Reward

$ Equivalent

500

  $5 off coupon

$5.00

1000

  $10 off coupon

$10.00

2500

  $25 off coupon

$25.00

Referral Program Configuration

Nothing is more trusted as the recommendation of a friend. Your referral configuration supercharges your points foundation and allows your loyal customers to bring their friends to your business. Making sure you have a configuration that equally rewards your customer (the advocate) and their friend is key to maximizing the success of your program.

Suggested Configuration

Follow along in-app: Referral Program - Rewards

The optimal Advocate and Friend reward is a $ Fixed amount discount equal to 10% - 20% of your average order value (AOV).

Referral Action

Reward

$ Equivalent

Advocate refers a friend

$10 off

$10.00

Friend accepts referral & completes purchase


$10 off

$10.00

Now that you have the basics covered, check out our full checklist below and don't forget to promote your program!

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.