> ## Documentation Index
> Fetch the complete documentation index at: https://help.smile.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Earning rules: Ways customers can earn points

> Learn about the different earning rules you can add to your points program.

Smile's **earning rules** let you decide how customers can earn points in your loyalty program. These rules help you reward the behaviors that matter most to your brand — from making purchases to engaging on social media. By setting up a mix of earning rules, you can encourage repeat purchases, boost engagement, and keep customers excited to interact with your store.

<Check>
  **Feature availability**: The specific earning rules available to you may vary depending on your plan and integrations. You can view the full list of available options directly in your [**Smile Admin**](https://app.smile.io/reward-programs/points).
</Check>

## Common types of earning rules

Below are the main categories and examples of earning rules you can configure in Smile.

### Purchase actions

Encourage repeat spending by rewarding customers for placing orders.

* **Place an order** — earn points per dollar spent. **You can create multiple Place an order earning actions.**

### Engagement actions

Reward customers for connecting with your brand and celebrating milestones.

* **Create an account (sign up)**
  * On Shopify, sign-up points are now available on both **legacy customer accounts** and **new customer accounts**.
* **Celebrate a birthday**
* **Click a link** - lets you reward customers for taking a specific engagement action in your loyalty program, such as subscribing to a newsletter or booking an appointment.

### Social actions

Grow your audience by rewarding customers for interacting on social media.

* **Facebook Like**
* **Facebook Share**
* **Instagram Follow**
* **X (Twitter) Follow**
* **X (Twitter) Share**
* **TikTok Follow**

### Feedback and advocacy

Motivate customers to share their experiences and promote your brand.

* **Product review** — reward customers for leaving a review. To use this earning rule, you must have a supported [**review integration**](/en/integrations/overview) connected and configured.

<Check>
  **Feature availability**: Supported review integrations are available on Essential, Standard, Growth, Plus, and Enterprise plans.
</Check>

### Shopify Flow actions

Automate bonus point rewards based on custom triggers in your Shopify store.

With Smile, you can use [**Shopify Flow**](/en/articles/4036187-use-shopify-flow-to-award-points-with-smile) to trigger the awarding of points within Smile. This lets you reward customers for specific behaviors or milestones beyond your standard earning rules.

Examples include awarding bonus points for:

* Orders over a certain amount
* Specific high-value products
* Repeat purchases

*✅ Rewarding with Shopify Flow is available on Essential, Standard, Plus, and Enterprise plans and requires the Shopify Flow integration.*

### Custom activities

If you're on the **Plus or Enterprise plan**, your developer can create **custom earning rules** for almost any activity you can track — such as:

* Signing up for a newsletter
* Viewing a specific page
* Watching a video

✅ *Custom activities are available on Plus and Enterprise plans only.*

<Note>
  **Note:** Creating custom actions requires access to your store's code and development knowledge. For setup details, see our article on [custom activity types](/en/articles/4036268-manage-custom-activity-types).
</Note>

## Why earning rules matter

Earning rules form the foundation of your loyalty program. They help you:

* Reward behaviors that drive growth
* Build engagement beyond purchases
* Encourage advocacy and sharing
* Personalize the customer experience

By aligning your earning rules with your business goals, you can create a loyalty program that feels both rewarding and authentic to your brand.

## Summary

Smile's earning rules are designed to be **flexible**, **customizable**, and **easy to manage**.

Your Smile Admin is always the **most accurate source** for the current list of earning options.

These rules help you reward customers in ways that fit your brand — and keep them coming back to shop, engage, and share.

<Tip>
  **Tip:** For more information on setting up your earning rules, check out our guide on [configuring ways to earn points](/en/articles/4036267-configure-ways-to-earn-points).
</Tip>