Offering your customers exclusive VIP benefits can make them feel valued and special, giving them every reason to make a repeat purchase.

Build a program like some of the world’s best with new VIP program updates including:

  • Improved program milestone periods

  • Enhanced customer Panel experience

  • New Smile Admin tools

Improved program milestone periods

Our new calendar year milestone will use all of your customers’ activities within one calendar year to determine their VIP tier for that year.

This milestone period will give every customer one full year to earn their VIP tier status, and at least one full year to enjoy it. It also offers a clearer understanding of when their tier will expire, making them more likely to complete a purchase to avoid losing their tier status.

Enhanced customer Panel experience

New customer Panel enhancements will make it easier for customers to see what they’ll need to do to achieve your next VIP tier, or if they’re in your top tier how to stay there.

When it’s easier for your customers to see how their activity contributes to their VIP status, they’ll be more likely to engage with your program.

📝 Pro Tip:

Want to add a VIP program, but not sure where to start? Learn how the world’s most successful brand communities build tiered VIP programs that boost customer engagement.

New Smile Admin tools

Manually place a customer into a tier

Placing a customer into a higher VIP tier can be a powerful way for your support team to turn a negative customer experience into a positive one. Offering a customer access to a higher VIP tier and all of the benefits that come with it is an easy way to offer an exceptional experience.

Choose your program start date

Before you launch your VIP program, you can choose your program start date. Smile will use your customer’s activities from this date onward to determine which tier your customers are placed in when your program is enabled.

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