> ## Documentation Index
> Fetch the complete documentation index at: https://help.smile.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a segment within Klaviyo

> Use Klaviyo to create segments of customers based on Smile loyalty data.

Creating a segment within Klaviyo lets you target specific customer groups with relevant communication, helping you build stronger relationships with your customers.

## Create a segment

1. From the Klaviyo admin, navigate to **Audience** > **Lists & Segments**.
2. Click **Create New**.
3. Click **Create segment**.
4. In the **Segment builder** section, enter the name and any tags for the segment.
5. In the **Select a condition** box, choose **Properties about someone**.
6. In the first option box, choose from any of the [Smile profile properties](/en/integrations/klaviyo/data-syncing#profile-properties).
7. Choose the filters and variables for the remaining sections.
8. Click **Create segment**.

## Suggested segments

### Increase points-redemption segment

<Tip>
  **Tip:** Smile recommends this flow to encourage repeat purchases from customers, ultimately adding to your customers' lifetime value.
</Tip>

1. From **Smile Admin**, navigate to **Program** > **Points**.
2. Check your **Ways to redeem** and note the reward with the lowest number of points to redeem.
3. From the Klaviyo admin, navigate to **Audience** > **Lists & Segments**.
4. Click **Create New**.
5. Click **Create segment**.
6. In the **Segment builder** section, enter the name and any tags for the segment.
7. In the **Select a condition** box, choose **Properties about someone**.
8. In the first option box, choose **Smile Points Balance**.
9. In the second box, choose **is greater than**.
10. In the **Enter a value** box, enter the number of points from step 2.
11. Click **Create segment**.

You can then design an email with [Smile's deep links](/en/articles/4036219-use-deep-links-to-open-the-panel#using-deep-links-in-emails) to direct customers back to the reward panel to redeem their points.

### Reward program members segment

1. From the Klaviyo homepage, navigate to **Audience** > **Lists & Segments**.
2. Click **Create New** > **Create segment**.
3. Give the segment a name and add any relevant tags.
4. Under the **Definition** heading, in the **Select a condition** dropdown, choose **Properties about someone**. Then use:
   * **Dimension:** `Smile State`
   * `equals`
   * **Dimension value:** `member`
   * **Type:** `Text`
5. Click **Create segment**.