This feature is only available on a Smile paid plan.

What we’re covering: 

  • What a Nudge is
  • How Nudges work
  • How to enable or disable a Nudge

What are Nudges?

Nudges are powerful, on-site reminders that boost points spending and reward usage. 

Since it’s easy for customers to forget about the benefits they’ve earned as a member of your rewards program, Nudges were designed to prompt ongoing engagement.

Each Nudge is made up of a Message and an Action

A Message is an initial Nudge that reminds your customer they have program benefits they can apply to their purchase. 

An Action is a secondary Nudge that presents them with a reward code they can use in their cart. 

How Nudges work 

There are two Nudges available in your Smile Admin:

  • Points spending 
  • Reward usage 

Points spending 

A points spending Nudge is shown to a logged in program member when they are on your cart page and have enough points to purchase a reward that could be applied to their purchase. 

Example: You offer a free product reward and a $5 off coupon reward that both cost 500 points to purchase. If your program member has a balance of at least 500 points, they’ll be given the option to spend their points on one of these rewards. 

📝   Pro Tip:

If you’ve branded your points currency, your points spending Nudge will adopt your currency name to keep your program experience consistent. 

Reward usage 

A reward usage Nudge is shown to a logged in program member when they are on your cart page and they’ve earned a reward that could be applied to their purchase. If a program member has multiple rewards, they’ll be shown their most recent reward. 

Example: If a program member recently crossed a VIP tier threshold and they earned a new reward when they entered that tier, they’ll be given the option to use that reward.

📝   Pro Tip:

Nudges will adopt your Smile UI color, theme, icons, shapes, and placement settings from your Display to offer a consistent experience for your program members. 

How to enable or disable a Nudge

Nudges can be enabled or disabled in your Display section. You will need to enable a Nudge before it will appear on your site. 

Select the Nudge you’d like to add and then click “Enable”. The message and action that your customers will see are shown in the preview area on the right. 

To disable a Nudge, select the Nudge you’d like to disable and click “Disable”. 

If you’ve enabled both Nudges, only the reward usage Nudge will be shown to members that would meet visibility criteria for both.

Note: you will need to have a cart page in order to use Nudges. If you use a cart slider, Nudges will not appear. 

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