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💳 Available on Growth, Plus, and Enterprise plans
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Business Growth analytics give you an overview of how Smile contributes to your bottom line over the past 12 months. It highlights revenue and customer behavior influenced by your loyalty program, helping you clearly see its impact on long-term growth.
Business growth metrics
Within the Business Growth section, you’ll find key metrics that show how members interact with your program and how those interactions translate into revenue.
Loyalty-driven revenue
What it is: The total sales where a Smile discount code was used. This includes purchases made with points redemptions, referral rewards, and VIP perks.
Why it’s important: This metric shows your program’s direct financial contribution. It helps you understand loyalty incentives turn into real sales and measure ROI.
Member CLV (customer lifetime value)
What it is: The estimated lifetime value of members in your loyalty program — the total revenue a member is expected to generate over their relationship with your brand.
Why it’s important: CLV reflects the long-term health of your member base. A higher CLV signals stronger relationships, better retention, and more sustainable revenue growth from loyal customers.
Member purchase frequency (annual)
What it is: The average number of orders placed per year by members of your loyalty program.
Why it’s important: This metric shows how often members return to shop. A higher purchase frequency signals stronger engagement, happier members, and greater revenue potential.
How to use this data
Tracking these metrics helps you measure both the immediate sales impact of your program and the long-term value it creates through retention and repeat purchases.
Here are some practical ways to turn these insights into action:
Measure campaign success: Track changes in loyalty-driven revenue after launching new rewards, VIP tiers, or referral bonuses to see what resonates most with your customers.
Forecast growth: Use trends in CLV and purchase frequency to project future revenue, marketing, and retention strategies.