Smile’s analytics give you the insights you need to measure how your loyalty program drives engagement, retention, and growth. Depending on your plan, you’ll have access to different analytics sections that show how customers interact with your program and how those interactions impact your business.
Why analytics matter
A loyalty program is more than just rewards — it’s a driver of repeat purchases, customer retention, and sustainable revenue. Analytics turn program activity into actionable insights that help you track performance, compare results over time, and make informed decisions to strengthen both customer relationships and business growth.
Feature availability
✅ Loyalty program insights are available on Starter, Growth, Plus, and Enterprise plans.
Feature availability by plan
Here’s a breakdown of which analytics features are available on each Smile plan.
Each section below explains what these analytics mean and how they help you measure program performance.
Feature | Free | Starter | Growth | Plus | Enterprise |
Points activity | — | ✅ | ✅ | ✅ | ✅ |
Referral performance | — | ✅ | ✅ | ✅ | ✅ |
Performance benchmarks | — | — | ✅ | ✅ | ✅ |
Business growth analytics | — | — | ✅ | ✅ | ✅ |
Customer segments | — | — | ✅ | ✅ | ✅ |
VIP insights | — | — | ✅ | ✅ | ✅ |
🟢 Key:
✅ = Included in plan — = Not included
Explore your analytics
Once you’ve identified which analytics are included in your plan, use the sections below to learn what each one shows and how it helps you measure your program’s success.
Available on all paid plans
These analytics come with every paid plan, giving you a clear view of how your loyalty program performs day to day.
Points activity – See how customers earn and redeem points, and track overall redemption rates.
Referral performance – Measure how referrals bring in new customers and generate revenue.
Available on Growth, Plus, and Enterprise plans
These advanced analytics take things a step further, helping you dig deeper into customer behavior and overall program impact.
Performance benchmarks – Track key engagement metrics like redemptions, membership, and reward usage, and benchmark them against similar merchants using Smile.
Business growth analytics – Understand how your loyalty program drives revenue, purchase frequency, and customer lifetime value.
Customer segments – Compare members vs. non-members and redeemers vs. non-redeemers to see your program impact.
VIP insights – Review spend, order frequency, and average order value by VIP tier.
Learn more
Looking at these analytics together helps you see both the immediate impact of loyalty on purchases and the long-term value created through retention and engagement. Check out the detailed guides for each section, along with tips on turning insights into action: