Types of pricing plans
Smile offers two types of pricing plans: plans with a fixed order limit (Free and Starter) and plans with dynamic usage-based pricing (Growth, Plus, and Enterprise). Plans with an order limit have a specific cap on the number of orders your store can process before you need to upgrade to a new plan, while usage-based pricing plans have no fixed cap and are billed based on your order volume in a given month.
All accounts start on the Free plan. You can upgrade or downgrade at any time to the plan that best fits your business.
Learn more about each plan and its included features by visiting our pricing page.
Understand billing cycles & billing methods
Smile's billing cycles vary depending on the billing method you use. Here's how each works:
Shopify billing: When using Smile on a Shopify store, billing happens via Shopify. Any subscription or usage-based charges are included in your Shopify invoice. These charges are consolidated, meaning you'll see them alongside your regular Shopify subscription billing.
Stripe billing: If you are billed directly by Smile through Stripe, your billing cycle is determined based on the date you subscribed.
Change your plan
You can change your plan at any time. To make changes:
1. From Smile Admin, go to Settings > Billing.
2. Click Change Plan.
3. Choose your new plan.
Once confirmed, changes take effect immediately.
Update your billing information
Keeping your billing information up to date ensures uninterrupted access to your Smile account. How you update your billing details depends on your billing method.
Here's how each works:
Shopify Billing: If you pay for Smile through Shopify, you can update your billing information directly in Shopify.
Stripe Billing: If your credit card is billed directly by Smile through Stripe, you can update your billing information in Smile Admin. Go to Settings > Billing, click Update, and follow the instructions provided.
ℹ️ Note: If your account is currently billed by manual invoice, please contact our team for any updates or questions about your billing information.
Cancel your plan or downgrade to Free
If you need to cancel your current plan or move to the Free plan, follow these steps:
1. From Smile Admin, go to Settings > Billing.
2. Click Cancel Plan.
3. Follow the prompts to confirm your cancellation.
ℹ️ Note: The Free plan has a limit of 200 monthly orders. If you plan to keep using Smile on the Free plan, keep this limit in mind when deciding which plan and features are the best fit for your store.
What happens to your data when you cancel or uninstall
Cancelling your plan does not delete your data. Your loyalty program data stays in your account as long as Smile remains installed on your store.
If you uninstall Smile, your data is automatically deleted within 48 hours. This includes points balances, referral data, VIP tier history, customer activity, and all program settings.
If you reinstall Smile within the 48-hour window, your account and data will be restored.
If you reinstall Smile after the 48-hour window, your previous data will be permanently deleted and cannot be restored or reinstated — whether you reinstall Smile or create a new account in the future.