Mailchimp and Smile

How to install and use Mailchimp with Smile for email marketing

Maggie avatar
Written by Maggie
Updated over a week ago


Mailchimp is an email marketing app that allows you to manage contacts, send emails, and track results for your online store.

βœ… Smile apps/integrations are only available on a Smile paid plan, on the Shopify and BigCommerce platforms.


The Mailchimp Smile app allows you to:

  • Sync your rewards program member information with your Mailchimp account

  • Segment campaign lists based on rewards program information

  • Use personalized rewards info in your email communication

How to install the Mailchimp app

Step 1: Navigate to the Apps section of Smile and select the Mailchimp app from the listing.

Click Connect

Step 2: Connect Smile to your Mailchimp account. Once you log in you will automatically be redirected back to Smile to complete the setup.

Step 3: Choose a list you would like Smile information to be synced to.

Benefits of the Mailchimp and Smile app

Create a segmented list

This app allows you to create segments of contacts based on Smile reward information. Segments can be created based on any of the following properties:

  • Customer points balances

  • Customer referral URLs

  • Customer states (membership in program)

  • VIP tier names

  • VIP tier IDs

πŸ“ Pro Tip:

Learn more about creating a new list in Mailchimp in the Mailchimp knowledge base.

Add reward information to an email campaign

When you are building a new template, add a text box and select Merge Tags to add Smile reward information to the template. These tags will pull that customers specific value if it is known.

What's next?
​Get help with Smile apps
​Learn more

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