Mailchimp and Smile

How to install and use Mailchimp with Smile for email marketing

Maggie avatar
Written by Maggie
Updated over a week ago


Mailchimp is an email marketing app that allows you to manage contacts, send emails, and track results for your online store.

โœ… Smile apps/integrations are only available on a Smile paid plan, on the Shopify and BigCommerce platforms.


The Mailchimp Smile app allows you to:

  • Sync your rewards program member information with your Mailchimp account

  • Segment campaign lists based on rewards program information

  • Use personalized rewards info in your email communication

How to install the Mailchimp app

Step 1: Navigate to the Apps section of Smile and select the Mailchimp app from the listing.

Click Connect

Step 2: Connect Smile to your Mailchimp account. Once you log in you will automatically be redirected back to Smile to complete the setup.

Step 3: Choose a list you would like Smile information to be synced to.

Benefits of the Mailchimp and Smile app

Create a segmented list

This app allows you to create segments of contacts based on Smile reward information. Segments can be created based on any of the following properties:

  • Customer points balances

  • Customer referral URLs

  • Customer states (membership in program)

  • VIP tier names

  • VIP tier IDs

๐Ÿ“ Pro Tip:

Learn more about creating a new list in Mailchimp in the Mailchimp knowledge base.

Add reward information to an email campaign

When you are building a new template, add a text box and select Merge Tags to add Smile reward information to the template. These tags will pull that customers specific value if it is known.

What's next?
Get help with Smile apps

Learn more

Did this answer your question?