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About Subtotal

Subtotal is a retail data platform that links shoppers’ purchase history from major retailers like Walmart, Target, and Sephora to brand accounts. When connected to Smile, Subtotal awards loyalty points to customers for verified retail purchases, bridging in-store and online activity into one loyalty program.

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Features and functionality

With the Smile and Subtotal integration, you can:
  • Reward points for verified retail purchases
  • Award points when customers link a retail account
  • Set custom points-per-dollar values for each retailer

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Integration requirements

To use the Smile and Subtotal integration, you must meet the following requirements:

Have a Subtotal account

Have a Smile account with a paid plan

This integration is available on the Essential, Standard, Growth, Plus, and Enterprise plans. The number of integrations you can connect depends on your plan.

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Setup instructions

In Smile Admin, install the integration, then refer to the Subtotal documentation for instructions on how to set up and configure the Smile and Subtotal integration.

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Getting help

The Smile and Subtotal integration is built and supported by Subtotal. For any questions or issues, refer to the Subtotal documentation or contact Subtotal support.