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Customize the launcher’s look and feel

Add images, text, and shapes to personalize the launcher’s appearance.

Updated this week

The launcher is often the first interaction customers have with your loyalty program, helping them discover, join, and engage with your rewards. Customizing its layout, icon, text, placement, color, and shape ensures it reflects your brand and provides a seamless, engaging experience from the very first click.

💡 Important: Launcher changes can take up to 15 minutes to appear on your site. If you don’t see your updates right away, please wait a few minutes and refresh your browser cache before checking again.

Choose your launcher layout


Choose a launcher layout that feels natural with your site’s design. A simple, recognizable launcher helps customers quickly find and engage with your loyalty program.

To customize your launcher layout, go to On-site content → Launcher → Customize.

From there, you can choose from three layout options:

  • Icon with text

  • Icon only

  • Text only

Decide which layout works best for your site and how you want customers to access your loyalty program.

Choose a launcher icon


Your launcher icon is one of the most effective ways to make your loyalty program memorable and recognizable. A distinctive icon helps customers quickly identify and engage with your program.

To customize your launcher icon, go to On-site content → Launcher → Customize.

You can choose from Smile’s set of default icons or upload your own custom image.

To add a custom icon, select Add image and upload a square image that’s 108 × 108 px.

Choose your launcher color


Your launcher color helps your loyalty program stand out and ensures customers can easily find and interact with it. Choosing the right color also helps the launcher feel consistent with your brand.

To update your launcher color, go to Settings → Theme → Colors.

Use the drop-down menus to select colors for your launcher background and text. For best results, choose colors with enough contrast to keep your launcher visible and accessible to all customers.

Change your launcher shape


Your launcher shape helps define how your loyalty program appears on your site and can influence how customers interact with it. Choose a shape that fits naturally with your site’s design and branding.

To update your launcher shape, go to Settings → Theme → Shapes.

Use the drop-down menu to select the shape you’d like to apply to your launcher.

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