Dotdigital and Smile

How to install and use Dotdigital with Smile for email marketing

Tess avatar
Written by Tess
Updated over a week ago


Dotdigital is an email marketing app that allows you to send personalized messages to multiple channels and applications.


βœ… Smile apps/integrations are only available on a Smile paid plan, on the Shopify and BigCommerce platforms.

What Smile and Dotdigital can do

Promotion is an essential part of any successful loyalty program. Using tools like Dotdigital allows you to connect with your customers across a number of different channels to ensure your message is heard. Integrating Smile data into those communications unlocks a level of personalization that is bound to increase opens, click-throughs, and conversions.

  • Sync your rewards program information with your Dotdigital account

  • Use personalized rewards info in your email communication

How to install the Dotdigital app

Step 1: Navigate to the Apps section of Smile and select the Dotmailer app from the listing.

Click Connect

Step 2: Add your API user credentials to allow the two systems to sync. You can click on the link on this page to go to Dotdigital to get this information.

Step 3: On the Dotdigital access page click or tap the add a new user button.

Step 4: Add a description for this API (something Smile related) and give it a password. Be sure to remember this email and password since you will need them to connect Smile to Dotdigital.

Step 5: Add your API user email and password to Smile and click Connect to Dotdigital.

Step 6: Decide which address book you would like to sync your rewards program information to.

πŸ“‹ Note: Smile will sync customers to the address book that you choose, regardless of whether they already exist in Dotdigital. We recommend syncing to an address book that includes all of your online store's customer accounts.

Benefits of using Smile and Dotdigital

The combination of Smile and the Dotdigital app allows you to create segments of contacts based on reward information. Segments can be created based on any of the following properties:

  • Customer points balances

  • Customer referral URLs

  • Customer states (membership in the program)

  • VIP tier names

  • VIP tier IDs

You can also include these properties in email templates to display an individual's unique rewards program information. Supercharge your communications with this easy personalization.

What's next?
​Get help with Smile apps
​Learn more

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