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Introduction

Privacy is very important to us at Smile! In this article, we’ll be going over what Smile collects, and stores. First and foremost, we do not sell your customers’ information.

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What does Smile collect and store on my customers?

  • Customer First Name
  • Customer Last Name
  • Customer Email
  • Customer External (your eCommerce platform) ID
  • Customer Smile ID
  • Customer Date of Birth, if provided
  • Customer IP Address
  • Customer Account Creation Date
  • Customer Transactional Data (order data)

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What is pulled from my eCommerce platform?

  • Customer First Name
  • Customer Last Name
  • Customer Email
  • Customer External (your eCommerce platform) ID
  • Customer IP Address
  • Customer Account Creation Date
  • Customer Transactional Data (order data)
  • Customer “Accepts Marketing” preference

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What is stored only in Smile?

  • Customer Smile ID
  • Customer Date of Birth, if provided

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What do you send to my eCommerce platform?

Where supported by the platform, Smile pushes the customer’s ‘accepts marketing’ preference back to the platform.

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What do you send to my Smile App integrations?

If you set up an integration with an email marketing platform like Klaviyo and Mailchimp, we will send your customers’ emails to the email marketing platform to generate customer records there. We do not send any other personally identifiable information.

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How long are records retained for in your system?

Customer records are retained in Smile until the customer is deleted in your eCommerce platform or you uninstall Smile. When you uninstall Smile, all associated data is automatically deleted within 48 hours.

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How do I request Smile delete a customer/my data?

If you want to remove customer data, start by deleting or anonymizing the customer in your eCommerce platform. Smile will automatically remove that customer’s data during the next sync. If you’ve uninstalled Smile, all associated data is automatically deleted within 48 hours, so you don’t need to submit a separate request.

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What happens when a customer is deleted in my eCommerce platform?

If a customer is deleted in your eCommerce platform, the customer will be deleted in Smile as well, including all of their personally identifiable information.

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Can I set up an opt-in configuration for the rewards program?

We use your eCommerce accounts as your loyalty program accounts so that your customers only need to remember one login to make purchases on your store and engage in your loyalty program! This is designed for your customers to have the best experience. Because of this, we don’t currently have a way to set up an opt-in to the loyalty program. However, you can exclude the customer at any time!

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How can I review Smile’s privacy, security, and compliance information?

You can find Smile’s privacy, security, compliance certifications, and list of subprocessors in our Security Hub. 👉 Visit the Smile Security Hub.