Sending emails to your members is a great way to encourage program engagement by reminding your customers of the value they’ve earned as part of your program.
Here's what we’re covering:
Emails automatically sent through Smile
- Points earned
- Reward redeemed
- Birthday reward
- Points / Reward expiry
- Referral shared through Smile
- Friend received referral
- Referral completed
- VIP tier achieved
For each email we will look at when each email is sent and what each email looks like. All emails can be enabled in the Notifications section of your Smile Admin.
📝 Pro Tip:
For a complete list of variables available to use when setting the Subject, Title or Description of these emails check out this article —
✅ Note: This level of customization is only available on a Smile Paid Plan in Shopify and BigCommerce, and on the Premium plan for merchants using Wix
What it is: An email sent to your program members when they’ve earned points for completing an earning action, like signing up for your program, completing a purchase, or social sharing.
Why it’s important: Reminding your customers of the points they’ve earned as part of your program is an easy way for them to see value in your brand community, increasing the likelihood they’ll continue engaging with your program.
📝 Pro Tip:
Ensure your email notifications integrate seamlessly with the rest of your brand experience by adding in your logo and a custom banner image.
What it is: An email sent to your program members when they have used their points to redeem a reward in your customer Panel.
Why it’s important: Making it easy for your customers to access their reward codes will increase the likelihood they’ll use it towards their next purchase.
What it is: An email sent to program members on their birthday, provided they have given you their birthday points in your customer Panel and you’ve enabled birthday rewards.
Why it’s important: By adding to the excitement of their birthday celebrations with birthday points, you’ll strengthen the emotional relationship they have with your brand, making them more likely to engage with your community long term.
📝 Pro Tip:
Branding your points can help your program stand out. If you’ve branded your points currency, your email templates will automatically populate your currency name for you.
Points / Reward expiry
What it is: An email sent to your program members just before their points or rewards are set to expire.
Why it’s important: Letting your members know their hard-earned points are about to expire is a powerful way to motivate them to put their points to use by completing a purchase.
📝 Pro Tip:
We recommend that you send these emails both 30 days and 3 days (Smile default values) before a customer’s points are about to expire, time intervals proven to boost redemption rates.
Referral shared through Smile
What it is: An email sent to a Friend when a member has shared their referral link with them in your customer Panel.
Why it’s important: Making it easy for referred customers to use their reward code will make it easier for you to grow your community. When they’ve used their new reward towards a purchase, they’ll be more likely to make another purchase.
Friend received referral
What it is: An email sent to a Friend when they’ve claimed a referral reward in your customer Panel.
Why it’s important: Making it easy for new customers to use their reward code will make it easier for you to grow your community. When they’ve used their new reward towards a purchase, they’ll be more likely to continue engaging with your program.
What it is: An email sent to a program member when their Friend has made a purchase using their referral reward code.
Why it’s important: This is a great way to remind your members of the value they’ve earned for sharing your community with others. When they’ve used their referral reward towards a purchase, they’ll see more value in your program, increasing the likelihood they’ll share it with more of their friends.
Entered a higher VIP tier
What it is: An email is sent to a program member when they’ve achieved a higher VIP tier.
✅ VIP programs and associated email notifications are only available if you are on specific Smile paid plans
Why it’s important: Celebrating a VIP tier achievement with your customers will show them that you want them to enjoy the full value they’ve earned as part of your brand community. When you help them see and take advantage of value sooner, they’ll be more likely to come back to your store to make additional purchases.
✅ Shopify & BigCommerce Merchants on our Enterprise plan can also build their own custom email templates using our HTML editor.
You may notice some Smile specific details in the footer of your email notifications.
This text is due to compliance with Canadian and U.S. anti-spam laws. It is not currently possible to remove this text.