Customize customer emails with dynamic variables that display customer and loyalty program information.
Variables let you personalize customer emails with information such as a customer’s name, points balance, reward code, or referral link. When a customer email is sent, each variable is automatically replaced with the customer’s information.You can use variables in the Subject, Title, and Description fields of your customer email templates. Only the available fields can be edited; the rest of the email content cannot be customized.Points expiry warning and Points expiry last chance emails include editable Subject and Title fields. Reward expiry reminder emails include editable Subject, Title, and Button fields.The preheader (preview) text shown after the subject line by some email clients is generated from the Description and cannot be edited directly in Smile. If the Description is blank, the preheader will also be blank.
Note: Variables appear as placeholder text in the email editor and in test emails. When a live customer email is sent, each placeholder is replaced with the customer’s actual information.
Enter the variable using double curly braces ({{ }}). Example: {{customer.first_name}}
Note: Reward emails include the reward code, usage instructions, and terms and conditions without needing to add variables. These sections cannot be removed and are based on the reward type and any configured restrictions.
Tip: Copy and paste variables from the tables below to avoid typing errors. In the preview, the variable will appear as the placeholder text listed in the table.
For example, {{customer.first_name}} appears as (customer first name). If the placeholder text appears, the variable has been added correctly.
This email is sent to a referred friend (after they input their email address on your website) when they receive a referral reward from one of your customers.
