Points expiry is a feature that resets a customer’s points balance to zero after a certain period of inactivity. Customer points will expire each day on a rolling basis if they have not earned or spent points in the time period you've selected.
✅ This feature is only available on a Smile Growth plan and up.
Here's what we're covering:
Points expiry is a fantastic way to boost your redemption rate as it encourages customers to re-engage with your program and spend their points.
How to set up points expiry
You can enable the points expiry feature on the Points program.
Click the Enable button in the Points expiry section to turn the feature on.
In order to make your program's points expiry as effective as possible, you have the opportunity to customize the following elements:
You have the choice of setting an expiration that is either 6 months, 1 year, or 2 years after the date you activate your points expiry.
📝 Pro Tip:
A rolling expiration date ensures no customer is ever demotivated to engage in your program because of the timing of their signup.
Points expiry email notifications
There are a couple of notifications that will be triggered when a customer has points that are about to expire:
Reactivation emails are your customers' first reminder that their points will be expiring soon. You can choose how many days prior to points expiration your members will receive a notification. These notifications will automatically be sent at the appropriate time.
📔 NOTE: All points will expire after the set time period, however, only customers with points earned since points expiry was enabled will be notified about expiring.
📝 Pro Tip:
Send reactivation emails between 7 and 30 days before expiration to remind customers to revisit your store.
Last Chance email
Last chance emails give your members a final reminder that the points they've earned are about to expire. You can choose how many days prior to points expiration your members will receive a notification. These notifications will automatically be sent at the appropriate time.
📝 Pro Tip:
Remind your customers between 3 and 7 days ahead of time to cash in their points. This gives them ample opportunity to complete a purchase and redeem their points.