Want to take your program to the next level by boosting participation, driving repeat purchases, and re-engaging inactive customers?
Smile’s paid plans include advanced features designed to help you achieve these goals. The features available depend on your plan, which are outlined below.
Feature overview
Loyalty Hub
What it does: Provides customers with a dedicated page in their account to view points, redeem rewards, and track loyalty progress.
Benefit: Makes loyalty program engagement seamless, automatic, and on-brand—without custom coding.
How it works:
Supported on Shopify only (not available on other platforms).
Add Loyalty Hub through your Shopify Admin.
Not compatible with Shopify’s legacy customer accounts.
Plan availability: ✅ Loyalty Hub is available on Growth, Plus and Enterprise plans.
Embed points on the product page
What it does: Displays how many points customers will earn for a purchase directly on the product page.
Benefit: Increases program visibility and encourages purchases by showing real-time rewards value.
How it works:
Supported on Shopify only (not available on other platforms).
Add through On-site content.
Plan availability: ✅ Embed points on the product page is available on Growth, Plus and Enterprise plans.
Points balance on account page
What it does: Displays customers’ points balance directly on their account page.
Benefit: Keeps loyal shoppers informed and allows you to encourage further engagement by showing ways to earn or redeem rewards based on their balance.
How it works:
Supported on Shopify only (both legacy customer accounts and new customer accounts).
Add through On-site content.
Plan availability: ✅ Points balance on the account page is available on Growth, Plus and Enterprise plans.
Redeem points at checkout
What it does: Lets customers redeem their points for rewards directly during checkout.
Benefit: Provides a last-minute incentive for customers to complete their order with a discount, boosting loyalty and conversions.
How it works:
Supported on Shopify Plus only (not available on other platforms).
Add through On-site content.
Currently supported in English only (even if checkout uses another language).
Plan availability: ✅ Redeem points at checkout is available on Growth, Plus and Enterprise plans.
Points expiry
What it does: Sets an expiration timeline for unused points.
Benefit: Creates urgency that motivates customers—especially inactive ones—to make another purchase.
How it works:
Rolling expiry periods: options from 3 days to 2 years
Configure expiry and reminder emails in Points Settings.
Plan availability: ✅ Points expiry is available on Growth, Plus and Enterprise plans.
VIP program
What it does: Rewards loyal customers by offering tiers, milestone perks, and entry rewards.
Benefit: Incentivizes ongoing purchases and strengthens loyalty.
How it works:
Configure tiers, entry rewards, and perks in VIP settings.
Plan availability: ✅ VIP program is available on Growth, Plus and Enterprise plans.
Custom actions
What it does: Rewards customers for custom actions like completing a profile, watching a video, or subscribing to a newsletter.
Benefit: Increases program value by rewarding a wider range of customer interactions, which helps drive repeat purchases.
How it works:
Follow Smile’s Custom actions documentation for setup steps.
Requires someone with basic HTML and CSS experience.
Plan availability: ✅ Custom actions are available on Plus and Enterprise plans.
Bonus points campaigns
What it does: Offers customers increased points on orders for a limited time, with the ability to schedule campaigns in advance so they run automatically.
Benefit: Creates urgency and incentivizes customers to shop during the campaign window, while making campaign management easier with automated scheduling.
How it works:
Supported on Shopify only (not available on other platforms).
Create a campaign in Bonus Campaigns.
Plan availability: ✅ Bonus points campaigns are available on Starter, Growth, Plus and Enterprise plans.
Nudges
What it does: Uses on-site reminders to increase program engagement and encourage members to use rewards, spend points, and refer friends.
Benefit: Increases redemption rates and encourages repeat purchases.
How it works:
Enable in On-site content.
Once enabled, Nudges appear on thank-you pages and cart pages.
Plan availability: ✅ Nudges are available on Starter, Growth, Plus and Enterprise plans.
App integrations
What it does: Connects Smile to apps like email service providers, review platforms, and more.
Benefit: Expands program capabilities with targeted messaging, points for reviews, and added functionality.
How it works:
Explore integrations in the Integrations tab.
Connect directly to supported platforms.
Plan availability: ✅ App integrations are available on Starter, Growth, Plus and Enterprise plans.