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With the Smile and Mailchimp integration installed, you can create segments based on Smile loyalty data, and then target these segments with email campaigns.

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Create a segment

To create a segment, follow the steps below:
  1. From the Mailchimp dashboard, navigate to Audience > Segments.
  2. Click Create segment.
  3. In the Select or search a filter dropdown box, choose any of the Smile merge fields.
  4. Click Review segment.
  5. Click Use segment.
  6. In the Segment name section, enter a name.
  7. Click Save & exit.
Learn more about creating segments in Mailchimp’s knowledge base.
Tip: Smile recommends using the Smile Points Balance merge field to remind customers to return to your store if they have enough points to redeem a reward!