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Documentation Index

Fetch the complete documentation index at: https://help.smile.io/llms.txt

Use this file to discover all available pages before exploring further.

Install the Mailchimp integration

To install and configure the Smile and Mailchimp integration:
  1. In Smile Admin, install the Mailchimp integration.
  2. Follow the instructions to connect the integration to your Mailchimp account.
  3. Once connected, on the Mailchimp integration settings page, select the list you would like to sync your loyalty program information to, and click Sync list.
Note: The first data sync can take anywhere from a few minutes to a couple of hours, and only needs to happen once. The exact duration will depend on the number of customers in your Smile account.

Data syncing

Here’s what to expect with how data is synced from Smile to Mailchimp:
  • Customers in Smile are matched to Mailchimp contacts by email address, and synced to the list you selected.
  • If a customer already exists in Mailchimp with the same email address, their data will be updated with the latest information from Smile.
  • If a customer does not exist in Mailchimp with the same email address, a new contact will be created with the information from Smile.

Merge fields

Once installed and connected, Smile will sync the following merge fields.
Merge field nameMerge tagData typeDescription
Smile Points BalanceSM_POINTSNumberThe customer’s current points balance.
Smile Referral URLSM_REF_URLStringThe customer’s unique referral URL. Used to share with friends as part of the referral program.
Smile VIP Tier IDSM_TIER_IDNumberThe ID of the customer’s current VIP tier.
Smile VIP Tier NameSM_TIERStringThe name of the customer’s current VIP tier.
Smile StateSM_STATEStringThe customer’s state (member, candidate, or disabled).
You can use these properties in your Mailchimp workflows to segment your audience for targetted email sending.