VIP segment insights give you a clear view of how your most valuable customers impact revenue and long-term growth. You can see purchase patterns by tier and identify how often and how much each group spends. These insights help you understand where to focus your loyalty efforts.
Feature availability:
✅ VIP segment insights are available on Growth, Plus, and Enterprise plans.
Key VIP metrics
Each segment comparison includes the following metrics:
Total customers: The number of customers in that tier and their percentage of your total member base.
Average annual spend: The average total revenue per customer over the past 12 months.
Annual purchase frequency: The average number of orders each customer placed in the past 12 months.
AOV (average order value): The average spend per order for customers in that tier.
How to use this data
VIP insights help you understand how your top customers engage with your brand. By analyzing spend, frequency, and order value, you can spot opportunities to strengthen relationships, reward loyalty, and drive sustainable growth.
Here are some practical ways to turn these insights into action:
Spot growth opportunities: Compare annual spend and purchase frequency across tiers. Segments with a high AOV but low frequency may respond well to engagement campaigns that encourage repeat purchases.
Plan targeted initiatives: Use insights to design offers that resonate with each segment—such as exclusive perks for top spenders or win-back campaigns for mid-tier members.
Benchmark performance over time: Track how metrics evolve month over month or year over year to evaluate whether your VIP program is improving retention and spend.