The name of your loyalty and rewards program is part of your overall brand. Choosing a name can help or deter your customers from joining and engaging with your program. It is also an opportunity to define what type of emotions you want associated with your program and the community you are building.

✅ The ability to change both the Caption and the Title are available on paid plans only. If you are on the Free plan, you will only have the ability to change the NAME of your rewards program. Please refer to the Free plan branding guide for more information.

The name of your program is most visible in the Smile Panel.

The first thing that your customer sees when they open your Smile Panel is the Caption and Title (Usually 'Welcome to STORE NAME').

Step 1: Log in to your Smile account then go to On-site content > Panel

Step 2: Under the Visitor tab, Click Header

Step 3: Update the Caption (Welcome to) and Title (Store/Rewards program name) as needed and then click Save.

📋 Note: You will not be able to remove the Caption or Title from the header. If left blank - the system will default to 'Welcome to' for the Caption, and name of your store for the Title.
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📝 Pro Tip: If you are looking to change your currency name - please go to Program > Points - then scroll down to find the Points Branding section
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If you are looking to change your store name - please go to Settings > General > Name of Store.

What's next?

Name points currency
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​Learn more

Change rewards launcher/button visibility

Change rewards launcher/button look and feel