Introduction
If you have recently launched your Smile rewards program, but want a second pair of eyes to evaluate your set up, continue reading to learn how we at Smile evaluate newly launched programs. Once you have checked every single item on this list, your rewards program is 'Smile-approved'! 🚀
Basic House Keeping
Things to Check | How to Check |
Is your points program enabled? Check via Points tab. |  |
Is your referral program enabled? Check via Referrals tab. |  |
Are your Smile emails all enabled? Check via Customer Emails tab. | 
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Is your Smile launcher visible on your homepage? | Look for the Smile launcher at bottom right corner of your homepage  |
Is your Smile launcher blocking other widgets on your homepage? | If it is, move your Smile launcher to the left under Branding > Placements.
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Did you customize your Smile launcher and points program name? |
Is my points program set up correctly and optimally?
Question | Best Practice |
What should be my earning points ratio? | Depending on your margins, offer 3% to 10% cash back. |
How many rewards should I offer? | To start, offer at least 3 to 5 rewards. |
What type of reward should I offer? | Start with these two (choose at least one):
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How should I set up the points cost for my rewards? | Regardless of how much cash back percentage you want to offer, always follow this format to keep things simple.
Earning points ratio:
$ 1 = X points
Setting up rewards:
$1 off = 100 points
If you want to offer a 5% cash back, this is how your settings will look like:
Earning points ratio:
$ 1 = 5 points
Sample rewards:
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Should I set a minimum purchase amount for all rewards? | Yes always! Here's how you can do it. |
Is my referral program set up correctly and optimally?
Question | Best Practice |
What type of reward should I offer? | Start with these two (choose one):
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How much discount should I offer? | Offer 10% to 20% of your average order value (AOV) to incentivize these new customers. Remember, these are cold leads. |
Should I set a minimum purchase amount for all rewards? | Yes always! Here's how you can do it. |
Once you follow these best practices, give your rewards program at least 6 months before re-evaluating and making changes to your program. Customers will need time to earn enough points and learn about your program before they can start redeeming the rewards you are offering.
What's next?
3 steps to build the best referral program