Introduction
Nudges are powerful, on-site reminders that encourage customers to engage with your program in the moments they’re most likely to. Adding nudges to your site is an easy way to add new members to your community and increase reward redemption.
✅ This feature is only available for Shopify and BigCommerce merchants
Check out our quick video tutorial on this topic:
Overview
Types of nudges available
There are several different nudge types that you can add to your program in Smile Admin:
Referral sharing ( ✅ Only available for Shopify merchants not using the new checkout editor)
Guest Referral sharing (✅ Only available for Shopify merchants who allow Guest participation not using the new checkout editor)
Here’s a quick overview of what each nudge is, how to customize a nudge, when it’s shown, what your customers will see and why it matters.
✅ This feature is available on the Starter plan and up
Account creation
What it is: The account creation nudge helps you turn site visitors into new program members by keeping your program top of mind for first-time shoppers.
How to customize: Navigate to the Nudges section in app and click on the option titled "Increase account creation". Next, you will be able to see the option to choose an icon option, or upload your own icon that represents your brand identity. You can also edit the title text to give your nudge more personality.
When it’s shown: The first time a new shopper visits your site, on the first page they visit.
Why it’s important: There’s power in numbers. Your community will only be successful if you have members you can reward. Making it easier for new site visitors to discover your program will help you add members, strengthening your community.
📋 Note: The Account Creation nudge will only show up once for each new visitor. However, if the user changed browsers / computers, or used incognito or private browsing then it will show up again.
Points spending
What it is: The points spending nudge reminds your program members that they’ve earned points that could be used towards their purchase.
How to customize: Navigate to the Nudges section in app and click on the option titled "Increase points spending". Next, you will be able to see the option to choose an icon option, or upload your own icon that represents your brand identity. You can also edit the title, description and button text to give your nudge more personality.
When it’s shown: When a program member is logged in on your cart page and has enough points to purchase a reward.
Why it’s important: Making it easier for customers to use their points when they’re considering a purchase will help you boost engagement with your program. When customers have used a reward towards their purchase they’ll be more likely to return to make another purchase.
📝 Pro Tip: If you’ve branded your points currency, your points spending nudge will adopt your currency name to keep your program experience consistent.
Reward usage
What it is: The reward usage Nudge reminds your program members they’ve earned a reward recently that could be used towards their purchase.
How to customize: Navigate to the Nudges section in app and click on the option titled "Increase reward usage". Next, you will be able to see the option to choose an icon, or upload your own icon that represents your brand identity. You can also edit the title, description and button text to give your nudge more personality.
When it’s shown: When a program member is logged in on your cart page and has a reward they could use towards their purchase.
Why it’s important: Making it easier for customers to use their rewards when they’re considering a purchase will help them get more out of your program. When they can see tangible value they get as part of your community, they’ll be more likely to make another purchase.
📝 Pro Tip: Nudges will adopt your Smile UI color, theme, icons, shapes, and placement settings from your Display to offer a consistent experience for your program members.
How to enable or disable a Nudge
You will need to enable a Nudge before it will appear on your site.
In the Smile admin, go to Nudges , then select the Nudge you’d like to add and then click Enable near the bottom of the page. The message and action that your customers will see are shown in the preview area on the right.
To disable a Nudge, Select the Nudge you’d like to remove and then click Disable near the bottom of the page.
📋 Notes:
You will need to have a cart page in order to use our points spending or reward usage Nudge. If you use a cart slider, these nudges will not appear
If you have both the reward usage and points spending nudge enabled and a customer meets criteria for both nudges, only the reward usage nudge will be shown
Gift card, store credit and variable rewards will not appear in a Nudge
What's next?
Embed points balance
Learn more