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Program member performance explained
Program member performance explained

Understand the metrics in the Program members dashboard

Maggie avatar
Written by Maggie
Updated this week

Introduction

This article will cover what metrics are in the Program members' dashboard and how each metric is calculated and what they mean in regards to the performance of your program.

βœ… This feature is available on the Starter plan and above.

Overview


What is the Program members dashboard?

The Program members dashboard gives you a quick look at how many members you have in your rewards program.

Overview metrics

Program members

What is it: shows the total number of members in your rewards program. A program member is anyone with a customer account on your store.

Why it matters: you want as many people as possible signing up for your program in order to maximize your program's ROI. Visible calls to action and "Create an Account" buttons are great ways to encourage signups.

Program members added

What is it: shows the net number of new members that create an account on your store each day, thereby joining your rewards program.

You can choose to view these results for the past 30 days, 60 days, or 90 days.

Why it matters: this is a great way to keep track of how effective your rewards program marketing efforts are. The higher the number, the more interested people are in your program, and the more likely they are to become a repeat customer!


What's next?

Performance overview explained
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​Learn more


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