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Feature availability: Custom login and signup URLs are available on Shopify only.
By default, Smile directs customers to your store’s login and signup pages. You can customize these URLs to change where customers are directed when they click supported buttons and links in Smile.

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Change your login and signup URLs

You can update the URLs Smile uses for its login and signup buttons in your Smile Admin.
  1. In Smile Admin, go to Settings > General.
  2. Under Advanced settings, enter your Signup URL and Login URL.
  3. Click Save.

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Where custom URLs apply

Your custom login and signup URLs are used for buttons and links in:
  • The Smile panel, including join and sign in buttons, ways to earn, and bonus campaign cards
  • Bonus campaign pop-ups
  • Account creation nudges
These settings don’t change the login or signup links in other parts of Smile, including:
  • Redeem points at cart or checkout
  • Show points customers will earn at checkout
  • Points displayed on product pages
  • Loyalty landing pages
These areas continue using their existing login and signup destinations.

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Choose where customers go after signing in

If your store uses Shopify’s new customer accounts, customers land on their Orders page by default after signing in. You can customize these URLs to direct them to your Loyalty Hub or a page on your storefront instead.
Note: Shopify’s new customer accounts use the same screen for signing in and signing up. Use the same URL for both the Signup URL and Login URL fields so customers are directed to the same destination.

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Send customers to Loyalty Hub

Sign in to your store as a customer, open Loyalty Hub from the account menu, and copy the URL into your Login URL field.

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Send customers to a page on your storefront

To direct customers to a rewards page with the Smile panel open after signing in, use this URL format: https://store.example.com/customer_authentication/login?return_to=%2Fpages%2Frewards%23smile-home The return_to parameter only works with /customer_authentication/login and must point to a page on your store, not a full web address. Replace store.example.com with your store’s domain and %2Fpages%2Frewards with your preferred page path. The URL uses URL encoding, where / becomes %2F and # becomes %23. You can also use other deep links to open specific sections of the Smile panel. Customers will always return to the page specified in the URL, regardless of where they signed in.

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Test your URLs

Smile checks that your URLs are formatted correctly, but doesn’t verify where they direct customers. After saving, open your store in a private browser window and test the login and signup buttons to make sure customers are directed to the intended pages.