Scenario

Rewards issued

Emails sent

Mass tier import (CSV)

🚫 No

🚫 No

Initial tier calculation on program enablement
​e.g. when the VIP program is turned on for the very first time and all customers are sorted into tiers

🚫 No

🚫 No

Initial tier calculation on subsequent program enablement
​e.g. when the VIP program is turned off and then back on again and all customers are re-sorted into tiers

🚫 No

🚫 No

Customer manually placed into a higher tier
​e.g. a store employee moving a customer to a higher tier as an apology for an order issue

✅ Yes

✅ Yes

Customer achieves a higher tier
​e.g. by placing an order or earning points for performing a rewardable action

✅ Yes

✅ Yes

Customer retains their existing tier
​e.g. by spending or earning enough to keep their current tier for an additional year

🚫 No

✅ Yes

Customer drops into a lower tier
​e.g. at the end of the year, the customer hasn't spent/earned enough to stay in their tier

🚫 No

🚫 No

Customer added to program/tier
​e.g. customer signs up or places their first order

✅ Yes

🚫 No