You can offer ongoing discounts to your VIP customers directly in Shopify, without needing a third-party discount app. By creating a customer segment for each VIP tier and setting an automatic discount for that segment, you can reward VIP customers with perks like free shipping, order discounts, or product discounts — automatically applied at checkout.
Feature availability:
✅ VIP is available on Growth, Plus and Enterprise plans
✅ Ongoing VIP discounts are available on Shopify only
How it works
Shopify customer eligibility allows you to limit automatic discounts to specific customer segments. When VIP metafield sync is turned on in Smile, each customer's Smile VIP Tier Name is stored in Shopify as a metafield. You can use this metafield to build a segment for that tier and assign an automatic discount that applies every time those customers shop — no coupon code required.
This method supports ongoing discounts such as:
Free shipping
Amount off order
Buy X get Y (requires the customer to add Y to their cart)
Requirements
Before starting, make sure:
You are running a VIP program in Smile.
VIP metafields have been synced to Shopify (learn how to sync VIP metafields).
You know which type of VIP discount you want to offer (e.g. order discount, shipping discount).
Create a customer segment for a VIP tier
Use customer segments in Shopify to group customers based on their Smile VIP tier.
From Shopify Admin, go to Customers > Segments.
Click Create segment.
In the segment editor, click the down arrow in Describe your segment, then click anywhere in the field to automatically populate the query.
In the WHERE clause, select the Smile VIP tier customer metafield:
metafields.smile.vip_tier_nameSet the condition to match the VIP tier name you want to include (for example, Gold).
Click Run query to preview the customers in the segment.
Save and name the segment.
Example segment query:
FROM customers
SHOW customer_name, email
WHERE metafields.smile.vip_tier_name = 'Gold'
This segment includes all customers whose Smile VIP tier is Gold.
🛑 Caution: Some third party apps allow customers to edit metafield values from the customer account. Take care to ensure that the Smile VIP tier metafield can't be edited by customers.
Create an automatic discount for the segment
From Shopify Admin, go to Discounts.
Click Create discount.
Select the discount type you want to offer.
Change Method to Automatic discount.
Set Eligibility to Specific customer segments and choose the segment you created.
Configure any other discount details, such as:
Minimum purchase requirements
Discount combinations
Discount title
Save the discount.
✅ Tip: After creating your discount, test it in Shopify to ensure it works as expected before publishing it live.
Add the discount as a VIP perk in Smile
From Smile Admin, go to Program > VIP.
Select the eligible tier and list the ongoing discount as a perk.
💡 Important: If VIP tier names are updated in Smile, you'll need to manually update the customer segment filters in Shopify afterwards.
Other discount in Regios
For more complex discounting such as free products or services, follow Regios' guide to free product discounts that automatically apply at checkout based on the customer's VIP tier.
✅ Tip: After configuring the discount, use Regios' test your discount functionality to make sure it's working as you expect. We also recommend including mention of any ongoing discounts or other benefits in each VIP tier's list of perks.