Did you just recently launch your first Smile rewards program by following all these articles?

But want a second pair of eyes to confirm if you set it up correctly?

Then continue reading to learn how we at Smile evaluate newly launched programs. Once you have checked every single item on this list, your rewards program is 'Smile-approved'!

Basic House Keeping

Things to Check

How to Check

Is your points program enabled? Check via Points tab.

Is your referral program enabled? Check via Referrals tab.

Are your Smile emails all enabled? Check via Customer Emails tab.

The small green dot means that it is enabled.

Is your Smile launcher visible on your homepage?

Look for the Smile launcher at bottom right corner of your homepage

Is your Smile launcher blocking other widgets on your homepage?

If it is, move your Smile launcher to the left under Branding > Placements.

Due to caching, it may take up to 15mins for your program and updates to appear on your website.

Did you customize your Smile launcher and points program name?

Follow this article

Now that you have gone through the above list, you are now ready for the fun part.

Here we answer your burning questions on:

  • Is my points program set up correctly and optimally?

  • Are my referral rewards good enough?

Is my points program set up correctly and optimally?

Question

Best Practice

What should be my earning points ratio?

Depending on your margins, offer 3% to 10% cash back.

How many rewards should I offer?

To start, offer at least 3 to 5 rewards.

What type of reward should I offer?

Start with these two (choose at least one):

  • Fixed discounts (dollars off)

  • Percentage discounts

What is the difference between these two?

How should I set up the points cost for my rewards?

Regardless of how much cash back percentage you want to offer, always follow this format to keep things simple.

Earning points ratio:

$ 1 = X points

X being the number of your ideal percentage cash back.

Setting up rewards:

$1 off = 100 points

If you want to offer a 5% cash back, this is how your settings will look like:

Earning points ratio:

$ 1 = 5 points

Sample rewards:

  • $5 off = 500 points

  • $10 off = 1000 points

Should I set a minimum purchase amount for all rewards?

Yes always! Here's how you can do it.

Are my referral rewards good enough?

Question

Best Practice

What type of reward should I offer?

Start with these two (choose one):

  • Fixed discounts (dollars off)

  • Percentage discounts

What is the difference between these two?

How much discount should I offer?

Offer 10% to 20% of your average order value (AOV) to incentivize these new customers. Remember, these are cold leads.

Should I set a minimum purchase amount for all rewards?

Yes always! Here's how you can do it.

Once you follow these best practices, give your rewards program at least 6 months before re-evaluating and making changes to your program. Customers will need time to earn enough points and learn about your program before they can start redeeming the amazing rewards you are offering!

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