Nudges

This feature is only available on a Smile paid plan.

What we’re covering: 

  • Types of Nudges available 
  • How to enable or disable a Nudge 
  • Where you can view Nudge performance 

Nudges are powerful, on-site reminders that encourage customers to engage with your program in the moments they’re most likely to. Adding nudges to your site is an easy, turnkey way to add new members to your community and increase reward redemption. 

Types of nudges available 

There are three different nudge types that you can add to your program in Smile Admin: 

  • Account creation 
  • Points spending 
  • Reward usage 
  • Referral sharing  

Here’s a quick overview of what each nudge is, when it’s shown, what your customers will see and why it matters.

Account creation 

What it is: The account creation nudge helps you turn site visitors into new program members by keeping your program top of mind for first-time shoppers. 

When it’s shown: The first time a new shopper visits your site, on the first page they visit.

Why it’s important: There’s power in numbers. Your community will only be successful if you have members you can reward. Making it easier for new site visitors to discover your program will help you add members, strengthening your community.

Points spending 

What it is: The points spending nudge reminds your program members that they’ve earned points that could be used towards their purchase. 

When it’s shown: When a program member is logged in on your cart page and has enough points to purchase a reward. 

Why it’s important: Making it easier for customers to use their points when they’re considering a purchase will help you boost engagement with your program. When customers have used a reward towards their purchase they’ll be more likely to return to make another purchase.

📝   Pro Tip:

If you’ve branded your points currency, your points spending nudge will adopt your currency name to keep your program experience consistent.

Reward usage 

What it is: The reward usage Nudge reminds your program members they’ve earned a reward recently that could be used towards their purchase. 

When it’s shown: When a program member is logged in on your cart page and has a reward they could use towards their purchase. 

Why it’s important: Making it easier for customers to use their rewards when they’re considering a purchase will help them get more out of your program. When they can see tangible value they get as part of your community, they’ll be more likely to make another purchase.

Referral sharing 

What it is: The referral sharing Nudge reminds your program members they could earn a reward for referring their friends. 

When it’s shown: When a program member is logged in on your thank you page, after they’ve placed an order. 

Why it’s important: Existing program members that already know, love, and purchase from your brand are your secret weapon when it comes to growing your community. Offering them a reward for referring their friends and family to your site is a great way to get your brand in front of new customers.

📝   Pro Tip:

Nudges will adopt your Smile UI color, theme, icons, shapes, and placement settings from your Display to offer a consistent experience for your program members.

How to enable or disable a Nudge

Nudges can be enabled or disabled in your Displaysection. You will need to enable a Nudge before it will appear on your site. 

Select the Nudge you’d like to add and then click “Enable”. The message and action that your customers will see are shown in the preview area on the right. 

To disable a Nudge, select the Nudge you’d like to disable and click “Disable”.

Note:
 

  • You will need to have a cart page in order to use our points spending or reward usage Nudge. If you use a cart slider, Nudges will not appear. 
  • If you have both the reward usage and points spending nudge enabled and a customer meets criteria for both nudges, only the reward usage nudge will be shown 
  • Gift card, store credit and variable rewards will not appear in a Nudge.
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