Everyone likes to celebrate their special day! Bring that excitement to your rewards program by setting up birthday rewards for your customers. 🥳


How the customer birthday reward works

At what point are birthdays rewarded?

Check out our video tutorial on this topic (under 1 minute):

How the customer birthday reward works

Anyone with a customer account can add their Birthday to Smile!

To discourage customers from claiming their birthday is today or tomorrow to game the system for points, we have added a layer of security.

A customer will not get rewarded points for their birthday this year if they enter a date that is in the next 30 days. They will be rewarded the following year on that date.

When are the points rewarded?

The points will be rewarded once a year on the customer’s birthday. Points are not issued immediately when the customer enters their birthday.

📝 Smile Pro Tip: If a customer reaches out about not getting points for their birthday because they entered a date that is in the next 30 days, you can always opt to manually award them.

What's next?

Configure ways to earn

Learn more

View customer birthdays

3 steps to build the best points program

Maximize points program value generation

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