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Referrals are a great way to expand your reach and grow your customer base. By incentivising customers to spread the word about your store, you can reward them with a discount and you will gain a new customer!

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Referral overview

You can watch this video to see the customer journey from start to finish.

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The referral flow walkthrough

1. Your Customer Advocate (customer A) refers their friend (customer B) by sending them their referral URL. 2. When customer B clicks on the URL, they should see a prompt for them to enter their email address. When customer B enters their email address, the ‘Friend’ reward will be sent to them via email. From the email, Customer B will be able to copy their coupon code and use it in an order: 3. If customer B then goes on to make a purchase, customer A will get their reward. Note that the friend does not need to create an account, nor use the friend reward that they redeemed in order to complete the referral. They would just have to make a purchase!

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Where to share the referral

With a Smile referral program, your customers are encouraged to share their referrals directly from the customer panel. By default, the sharing options are Facebook, X, and email. The referral link can be shared with multiple friends. Each friend who signs up receives their own one-time-use referral discount code. Advocates can also copy and paste their referral url and send it to friends and family wherever they like.
Note: If a customer has checked out as a guest before, or entered their email in any capacity they will not be able to use the referral link (as they will already have an email associated with their name) and will therefore not be eligible.
Note: BigCommerce users: Smile completes referrals based on the first order made by the referred friend. BigCommerce will create duplicate orders and only complete the second one if the customer navigates away from billing, either to go back in the checkout flow or even if payment is declined. As a result of this, the first order does not complete and will be considered an ‘Incomplete’ order. Smile won’t be able to complete the referral because of this. If this edge case occurs we recommend manually awarding the advocate with the advocate reward.