Here's what we're covering:
What is a bonus points event?
Running a bonus points campaign is a great points earning promotion that helps boost customer engagement by increasing your variable "Make a purchase" earning rule for a limited time.
A double points event grows and engages your important customer community! Programs like this incentivize new sign-ups, engage inactive members with bonus points and rewards, and reward your loyal brand advocates - all at once! 😄
Smile Setup (start event)
Step 1
Edit your current 'Place an Order' earning action: Navigate to Program > Points > View ways to earn - and click on the 'Place an order' action.
📝 Pro Tip
You can use any of your ongoing earning rules as your bonus points event! "Sign-up bonus" is another popular option.
Step 2
Input the increased value you'd like to award for points (for example, if your current "Place an Order" rule is 2 points per dollar spent, increase this to 4 points per dollar spent for a "Double Points" promotion!)
Step 3
Click Save - please note that this will Start the event right away!
📝 Pro Tip
You can re-name your bonus points event action during the promotion help make the bonus clear to your customers!
Smile Setup (End Event)
Step 4
Click your bonus point rule under 'Programs' > 'Points' > 'Ways to earn' and switch it back to the original value and name.
Step 5
Click Save - this will end the bonus points earning event.
📋 Note -
If you change the value of your 'Place an order' rule - it will not retroactively change the points of any previous orders placed. However, there may be some effects on orders that were placed before the rule was changed, but gets refunded/partially refunded after the rule is changed.
For example - let’s say I spend $100 yesterday and earn 1X points (earning 100 points) - and the merchant changes the earning rule to 2x points per $1 today, then I partially refund $40 of my order afterwards - the points cancellation will be based on the value of the earning rule * the new rewardable total at the time of the refund (which is 2x per $1 spent, times $100 - $40 = $60 rewardable total) - and it’ll actually give me 20 extra points after my partial refund (since the new rewardable total after the refund is $60, 60*2 = 120 points - which is 20 more than the 100 points I initially got).
This is an edge case that we don't currently have a feature in place to avoid. So as of right now - The best thing to do once you change the value your earning rule is to keep an eye out for refunds/partial refunds in the couple of days following the earning rule change - and adjust any weird points manually when necessary (here's how you can adjust your customers' points manually).
How to Market your Promotion
Step 1
Create an email or social media campaign and send this message to all program members. This communication should outline the following:
Name of your promotion (ex. Double Points)
Timeline of the event (ex. Double Points THIS LONG WEEKEND: May 21 to May 24)
Include your spending rules (rewards) so your customers know what they can redeem their points for! (optional, but best practice)
Step 2
Create a second campaign to begin the bonus points event. This second email should outline:
An announcement that the bonus point has begun
A CTA to your store's homepage to begin shopping!
Step 3
Create an email campaign and send this message to all non-members. This communication should outline:
The upcoming promotional details (ex. Double points this long weekend!)
The promotion is available to all rewards program members
Include a CTA to sign-up with a store account (your store's native registration page)
Looking for more information on bonus points promotions? Read our full blog post here!
Have any questions? Send an email to success@smile.io and we'd be happy to help you out! 😄