Here's what we're covering:

Running a bonus points campaign is a great points earning promotion that helps boost customer engagement by increasing your variable "Make a purchase" earning rule for a limited time.

A double points event grows and engages your important customer community! Programs like this incentivize new sign-ups, engage inactive members with bonus points and rewards, and reward your loyal brand advocates - all at once! 😄

Smile Setup (start event)

Step 1

Edit your current 'Place an Order' earning action: Navigate to Program > Points > Actions - and click on the 'Place an order' action.

📝 Pro Tip

You can use any of your ongoing earning rules as your bonus points event! "Sign-up bonus" is another popular option.

Step 2

Input the increased value you'd like to award for points (for example, if your current "Make an Order" rule is 2 points per dollar spent, increase this to 4 points per dollar spent for a "Double Points" promotion!)

Step 3

Click Save - please note that this will Start the event right away!

📝 Pro Tip

You can re-name your bonus points event action during the promotion help make the bonus clear to your customers!

Smile Setup (End Event)

Step 4

Click your bonus point rule under 'Programs' > 'Points' > 'Actions' and switch it back to the original value and name.

Step 5

Click Save - this will end the bonus points earning event.

How to Market your Promotion

Step 1

Create an email or social media campaign and send this message to all program members. This communication should outline the following:

  • Name of your promotion (ex. Double Points)
  • Timeline of the event (ex. Double Points THIS LONG WEEKEND: May 21 to May 24)
  • Include your spending rules (rewards) so your customers know what they can redeem their points for! (optional, but best practice)

Step 2

Create a second campaign to begin the bonus points event. This second email should outline:

  • An announcement that the bonus point has begun
  • A CTA to your store's homepage to begin shopping!

Step 3

Create an email campaign and send this message to all non-members. This communication should outline:

  • The upcoming promotional details (ex. Double points this long weekend!)
  • The promotion is available to all rewards program members
  • Include a CTA to sign-up with a store account (your store's native registration page)

Looking for more information on bonus points promotions? Read our full blog post here!

Have any questions? Send an email to success@smile.io and we'd be happy to help you out! 😄

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