With your VIP program, you have the option to reward program members with both perks & entry rewards. Understanding the difference between them will help you set up our program in the best way possible for your loyal customers.
Here's what we're covering:
What is an entry reward?
Entry rewards are issued to customers when they earn enough points to enter a new VIP tier. These benefits are administered directly through Smile and are predominantly transactional in nature (i.e. one time offers applied to the customers account or order).
Entry rewards are only awarded the first time a customer enters a VIP tier. If they lose points, through partial refund or other means, and drop out of the VIP tier they will not receive them again when they re-enter that tier.
Entry Rewards include:
- Fixed amount discount ($ off)
- Free shipping discount
- Percentage off discount
- Free product at checkout
- Additional points
What is a perk?
Unlike fixed rewards, there is no limit to the type of perk you can provide! Instead, they tend to be focused on enhancing the customer's overall brand experience.
The other important difference is that perks are not administered through Smile. If you'd like to offer perks to your customers, you will need to handle awarding those benefits outside of your Smile program.
Perks could be:
- 5% off every purchase
- Special events
- Exclusive merchandise
📝 Pro Tip:
Don't offer more than 10 combined perks and rewards per tier. Offering too many incentives can get confusing and complicated for you to orchestrate.
Note: Setting up base rewards such as VIP tier-specific earning conditions (i.e. double points for VIP members) is a great, ongoing way to have Smile automatically reward VIP customers