VIP program tier rewards and customer email notifications

As a rule, we will only issue tier rewards and send an email notification when a customer’s VIP tier is increasing (relative to their current tier). We do not issue rewards or send email notifications when a customer retains their current tier, or drops to a lower tier. The only exceptions to these rule are mass tier imports (CSV), and initial tier calculations (when a program is enabled). Neither of these actions will result in tier rewards being issued, or notifications being sent.

Feature availability: VIP is available on Growth, Plus, and Enterprise plans.

When rewards are issued and when are email notifications sent

Scenario	Rewards issued	Emails sent
Mass tier import (CSV)	🚫 No	🚫 No
Initial tier calculation on program enablement e.g. when the VIP program is turned on for the very first time and all customers are sorted into tiers	🚫 No	🚫 No
Initial tier calculation on subsequent program enablement e.g. when the VIP program is turned off and then back on again and all customers are re-sorted into tiers	🚫 No	🚫 No
Customer manually placed into a higher tier e.g. a store employee moving a customer to a higher tier as an apology for an order issue	✅ Yes	✅ Yes
Customer achieves a higher tier e.g. by placing an order or earning points for performing a rewardable action	✅ Yes	✅ Yes
Customer retains their existing tier e.g. by spending or earning enough to keep their current tier for an additional year	🚫 No	🚫 No
Customer drops into a lower tier e.g. at the end of the year, the customer hasn’t spent/earned enough to stay in their tier	🚫 No	🚫 No
Customer added to program/tier e.g. customer signs up or places their first order	✅ Yes	🚫 No

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VIP program tier rewards and customer email notifications

When rewards are issued and when are email notifications sent

​When rewards are issued and when are email notifications sent

When rewards are issued and when are email notifications sent