**Feature availability: **Bonus points campaigns are available on Standard, Growth, Plus, and Enterprise plans.
Schedule a bonus points campaign
Important: Bonus points campaigns can only apply to one “Place an order” earning action. If you have multiple “Place an order” earning actions (for example, due to a VIP program), temporarily disable the extra earning actions so that only one remains active.
- From Smile Admin, go to Program > Bonus campaigns.
- Click Create campaign.
- Under Campaign name, enter your campaign’s name.
- In Bonus points multiplier, select how many times points should increase.
- Under Schedule, choose the start and end dates for your campaign.
- Click Schedule campaign.
Cancel a bonus points campaign
- From Smile Admin, go to Program > Bonus campaigns.
- Click Edit campaign next to the campaign you want to cancel.
- Click Delete.
Note: Only scheduled campaigns can be deleted. Campaigns that have already ended cannot be deleted.
What customers see during a bonus campaign
Bonus points campaigns appear on your site through an automatic on-site prompt (a Smile Nudge). This prompt encourages customers to shop during the limited-time campaign and highlights the increased points multiplier available for orders placed while the campaign is active. When a bonus campaign is running:- The prompt appears automatically to create urgency and drive engagement.
- The message clearly displays the points multiplier being offered.
- The prompt displays automatically during an active campaign and can’t be disabled.
- The prompt shows only once per customer during the campaign.
- The prompt can’t be edited, including modifying the text.
Good to know
- The maximum campaign length is 31 days.
- To run a longer promotion, schedule two campaigns back-to-back.
- Only one bonus campaign can run at a time.
- You can schedule as many campaigns as you like, but they cannot overlap.
- Bonus points are only awarded for orders — points from actions like account creation or social follows are not multiplied.