Klaviyo data syncing - Smile Help Center

With the Smile and Klaviyo integration installed, a rich set of data is synced from Smile to Klaviyo for each customer in your rewards program. This article explains what data is synced, how the syncing works, and what you can expect from the data syncing process.

Customer lookup and matching

Customers in Smile are matched to Klaviyo profiles by email address. This means that in order for a customer to be synced to Klaviyo, they must have an email address in Smile.

If a profile already exists in Klaviyo with the Smile customer’s email address, the Klaviyo profile will be updated.
If a profile does not exist in Klaviyo with the Smile customer’s email address, a new Klaviyo profile will be created.

Profile properties

The following custom properties are synced to Klaviyo for each customer in your loyalty program. These properties will be continuously updated in Klaviyo as activity occurs.

Property name	Data type	Description
`Smile Points Balance`	Number	The customer’s current points balance.
`Smile Referral URL`	String	The customer’s unique referral URL. Used to share with friends as part of the referral program.
`Smile VIP Tier Name`	String	The name of the customer’s current VIP tier.
`Smile VIP Tier ID`	Number	The ID of the customer’s current VIP tier.
`Smile State`	String	The customer’s state (`member`, `candidate`, or `disabled`).

Events

With the Klaviyo integration installed, Smile will automatically send loyalty program events to your Klaviyo account. Each event will be associated with a Klaviyo profile, and will include a payload with additional fields describing what happened. These events can be used in Klaviyo Flows (as triggers or conditions) or in Klaviyo Segments to include/exclude individuals based on their reward program activity.

Event	When it’s sent	Payload
Birthday Reward Issued	When a customer is issued their birthday reward.	Reward Fulfillment Object
Points Earned on Order	When a customer earns points for placing an order.	Points Transaction Object
Points Redeemed	When a customer redeems points for a reward.	Points Purchase Object
Points Expiring	When a customer’s points are about to expire. This event is sent based on the warning threshold and last chance threshold defined in the points expiry configuration (defaults to 30 and 3 days before expiry).	Customer Object Also includes `points_balance_expires_at` (DateTime) nested under the `extra` hash.
Referral Started	When a Referred Friend claims the Referral Reward. **See note below.	Referral Object
Referral Completed	When the Advocate is issued their Reward.	Referral Object
Reward Expiring	3 days before a customer’s reward expires.	Reward Fulfillment Object
VIP Tier Achieved	When a customer achieves a higher VIP Tier or is manually added to a higher VIP Tier.	VIP Tier Change Object

Note: When the Referral Started event is sent, it will create a new profile in Klaviyo with the email address entered in the referral form.

​Customer lookup and matching

​Profile properties

​Events

Customer lookup and matching

Profile properties

Events