Use pre-built Klaviyo flows

Documentation Index

Fetch the complete documentation index at: https://help.smile.io/llms.txt

Use this file to discover all available pages before exploring further.

Smile’s integration with Klaviyo lets you send your reward program emails directly through Klaviyo, giving you maximum customizability and visibility into engagement metrics like open and click-through rates. You can use Smile events to trigger Klaviyo flows and embed Smile data into the emails Klaviyo sends.

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Use Smile’s pre-built flows

Smile’s team has created ready-to-use Klaviyo flow templates that you can copy into your own Klaviyo account. To use the flow templates, ensure you have the Smile and Klaviyo integration installed using OAuth. If you’re using the old integration that requires copy-and-pasting API keys, installing the new OAuth integration will maintain your existing configuration and make flow templates available to you.

1. In Klaviyo, navigate to Flows > Create Flow.
2. In the Select one or more integrations drop-down, select Smile: Loyalty & Rewards.
3. Select the pre-built flow email.
4. Add any tags and click Use template.
5. Click on the email box, and in the right sidebar make any edits to the email contents.
6. In Smile, disable the corresponding customer email.

You can send the following customer emails directly from Klaviyo by using the specified pre-built flow.

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Add event data to flow emails

Once you’ve added an email to a Klaviyo flow, you can insert event variables into the email body to provide a more dynamic customer experience. The available variables depend on the event you selected as the flow trigger and are described in the events sent to Klaviyo page. Some common examples include:

• When using the Points Earned event as a trigger, include the number of points a customer earned with the {{ event.points_change }} variable.
• When using the Points Redeemed event as a trigger, include the discount code with the {{ event.reward_fulfillment.code }} variable.
• When using the Referral Started event as a trigger, include the discount code with the {{ event.receiver_reward_fulfillment.code }} variable.

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Suggested manual flows

The following are examples of flows you can setup manually (in addition to using the pre-built flows).

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Welcome series flow

Introduce subscribers to your brand and convert them into first-time customers. This flow educates new members of your rewards program and motivates them to engage. What to include:

• Ways to earn points, ways to spend points, points balance, and referral URL.
• Make sure to include a Smile deep link as your CTA to open the Smile panel immediately on the page.

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Post-purchase flow

Show appreciation for customers and let them know about related products. If they’re a member, motivate them to earn more points and refer their friends. If they’re a candidate or guest, get them to join the program by creating a store account. What to include:

• If they have a Smile State = member, update them on their points balance and remind them about your referral program.
• If they have a Smile State = candidate, notify them that they could’ve earned points for this order if they had created an account. Encourage them to create a store account and earn sign-up points.