VIP programs can include both entry rewards and perks to encourage customers to reach and maintain higher VIP tiers. While both offer value to your customers, they work differently within Smile.Documentation Index
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Feature availability: VIP is available on Growth, Plus, and Enterprise plans.
What are VIP entry rewards?
VIP entry rewards are one-time rewards Smile automatically issues when customers enter a VIP tier. Customers can then redeem the reward like any other reward in your loyalty program. Common VIP entry rewards include:- Percentage discount codes
- Fixed amount discount codes
- Free shipping rewards
- One-time points reward
What are VIP perks?
VIP perks are ongoing benefits customers receive while they remain in a VIP tier. Unlike VIP entry rewards, perks are managed outside of Smile. Smile displays the perks included with each tier, while merchants manage the perk experience. Common VIP perks include:- Early access to new product launches
- Priority customer support
- Exclusive products or collections
- Complimentary gifts
- Invitations to special events
VIP entry rewards vs. perks
| VIP entry rewards | VIP perks |
|---|---|
| One-time reward issued when entering a tier | Ongoing benefit available while a customer remains in a tier |
| Automatically issued by Smile | Managed outside of Smile |
| Redeemed like a standard reward | Delivered separately by the merchant |
| Includes redeemable rewards like discount codes or points | Can include access, services, experiences, or exclusive benefits |